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Taj rated as strongest hotel brand in the world

Indian Hotels Company (IHCL) has announced that its iconic brand, Taj, has been rated the Strongest Hotel Brand in the World by Brand Finance, the world's leading brand valuation consultancy in its annual ‘Hotels 50 2021’ report. This report recognizes the most valuable and strongest hotel brands across the globe.

Puneet Chhatwal, Managing Director & Chief Executive Officer, Indian Hotels Company, said, “This is a proud moment for the Indian hospitality industry on the global stage. Taj being rated as the World’s Strongest Hotel Brand is a testament to the unwavering trust our guests have consistently placed in us and the warmth and sincere care our employees have embodied day-after-day. We will continue our endeavor to elevate the world class experiences of luxury hospitality and deliver the magic of Tajness to all our stakeholders.”

Taj received an overall Brand Strength Index of 89.3 out of 100, with a corresponding AAA rating for customer familiarity, employee satisfaction and corporate reputation as well as its world-class customer service.

David Haigh, CEO, Brand Finance, said, “We are excited to announce Taj as the Strongest Hotel Brand in the World. A brand with a century old legacy and a custodian of the revered Indian hospitality has stood resilient inspite of the challenges posed by the ongoing pandemic. Global travelers have relied upon and tested brands in different ways and Taj has emerged on top.”

Hotel Association of India (HAI) applauded the iconic Taj hotels for being recognized as the Strongest Hotel Brand in the World by Brand Finance in their coveted ‘India 100 2021’ report.

MP Bezbaruah, Secretary General, Hotel Association of India (HAI), commented: "We are extremely delighted by the recognition of the iconic Taj hotels as the Strongest Hotel Brand. HAI is filled with pride to see the honour presented to the hotel chain for its transformative contributions for making India one of the safest and preferred destinations for tourists, despite the challenges posed due to the ongoing pandemic.  

“Over the long years of its existence, the group has earned for itself a leadership role in the industry. This is represented in their employee satisfaction and world-class customer services. The recognition as the strongest brand is a great motivation for the efforts of the brand's staff members who worked tirelessly to ensure guest delight. The spirit of offering exceptional customer services and resilience displayed by Taj, makes it one of the most loved brands as well as a great representation of the Indian hospitality industry internationally." 

The Hotel 50 2021 report also highlighted the company’s successful implementation of its R.E.S.E.T 2020 strategy, which provided a transformative framework, helping the Taj brand surmount pandemic related challenges.

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