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Trulyy Hotels expanding footprint in Rajasthan and Gujarat

Trulyy India Hotels & Resorts (TIHR), a hotel chain of mostly resort properties, is expanding its footprints in its key focus markets of Rajasthan and Gujarat. The company expects to add at least two properties this year and four to six properties in 2022, with hopes pinned at a portfolio size of 17-18 properties in kitty by next year. A major hospitality player in Rajasthan already, the company also boasts of presence in Gujarat and Uttarakhand.

“We are going to add few more properties over the next couple of years. In Gujarat, we are planning to come up with a property at Kevadiya, the site of world’s tallest, Statue of Liberty. We have already taken land there and are going to develop a boutique camp. Besides, the Gujarat Government has recently announced that they are going to develop the beach at Dwarka and we are focusing on that also. This way we will have a small circuit in Gujarat where people can travel all along. By the end of June, we should have another property up and running in Udaipur. It’s a 65 room boutique property in the city,” informed, Naresh Arora, Founder & CEO, TIHR.

According to Arora, “Our main feeder markets are Maharashtra, Gujarat, Delhi NCR & Northern India, reason why we are particularly focusing on expanding and strengthening our presence in Gujarat and Rajasthan. First, we want to complete our circuits in Rajasthan and Gujarat and then look at other markets. That said, we are open for those markets where we see business potential from these source markets that we are strong in.”

TIHR is also eyeing the Goa market and is keen to establish its presence in India’s foremost seaside holiday destination. “Goa is one market where things are particularly heating up as far tourism business is concerned. I think it is at the top amongst all the tourism destinations in the country at the moment,” Arora said.

Although TIHR had a mix of inbound and domestic business, but was particularly strong in the domestic market. “Presently, domestic is the key and we are focusing on that. It is here to stay because inbound will still take some time, another year or so. But the domestic market is going to be the game-changer. Last few months have been very good for us,” he informed.

“The pandemic did disrupt us badly but we are now coming back to business. The uncertainties remains. There is nervousness because of this second wave of Covid-19 pandemic, but I am not expecting total lockdown like before. Although people are baffled at the moment because of the surge in Covid numbers and there are still confusion around pandemic and travel related rules and norms and tests. Some disruptions notwithstanding, things are coming back on track. I am optimistic about the future,” Arora added.

A growing hotel chain, Trully India Hotels & Resorts boasts of a portfolio of 10 properties spread across the states of Rajasthan, Gujarat and Uttarakhand. The hotel company has emerged a major player in Rajasthan’s hospitality landscape with as many as eight properties spread across leading destinations in the state such as Udaipur, Kumbhalgarh, Jodhpur, Jaisalmer and Ranthambhor. Trully’s other two properties are located at Gir in Gujarat and Bhimtal in Uttarakhand.

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