T3 site is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Log in Register

Login to your account

Don't have an account yet? Register now!
Username *
Password *
Remember Me

Create an account

Fields marked with an asterisk (*) are required.
Name *
Username *
Password *
Verify password *
Email *
Verify email *

Rare India Embraces New Avatar

RARE India – a collection of some of the finest conscious luxury properties, has unveiled RARE 2.0 with a pledge to urge the travel community to explore differently and redefine its narrative for luxury and experiences.

As part of its responsible tourism agenda under RARE 2.0, the organization has launched its new website and logo. The new RARE Logo is a simple, stylised leaf in gold of Ginkgo biloba, familiar to many as the maidenhair tree and is a metaphor for change to be led by travel and the community.

“For the longest time choices for hotels, lodges and boutique stays have been based on their price points and excesses that passed off as luxury. Every popular destination has suffered the consequences of placing the needs of the traveller’s demands without a thought to the integrity of the destination and the effects of unchecked tourism on its culture and environment. The community of hotels promoted under RARE India is designed to uphold the cultural and environmental integrity of the destination by engaging visitors in experiences to celebrate its people, diversity, cultural richness, authenticity and natural beauty,”  Shoba Mohan, Founder, RARE India, said.

The new website emphasizes on the nine RARE Touchstones as unique value propositions : Single Use Plastic, Local Community Engagement, Safe Garbage Disposal, Water Conservation, Low Impact Tourism, Living Heritage and its preservation, Wildlife, Nature & Habitat Conservation, Sensitive Destination Discovery and the power of Human Touch.

Login to post comments

 

.

Informa Markets Travel Portfolio

  • slider-logo2.png
  • slider-logo1.png
  • slider-logo3.png
  • slider-logo4.png

Social Followers

  1. Events
  2. Webinars
No Upcoming Events
Webinar Archives
  1. Appointment