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Vivaah at Novotel partners with Indian matchmaker

The aftermath of the pandemic leaves us with a wide range of new trendsetting patterns in the ‘Big Fat Indian Wedding’ industry that have now turned into smaller hybrid ones. Sima Taparia, the Indian Matchmaker joined Kerrie, Vice President Commercial, Accor India & South Asia at Pullman New Delhi, Aerocity to discuss some of these nuances on how the millennial audience is meeting, dating and making the decision to get married.

Taparia, said, “I come across all kinds of people in my profession, as a matchmaker and having the ability to understand each individual need. Trying to come up with solutions that cater to most or the most important requirements is my biggest strength. We have to take the family, the children, grandparents, aunts and uncles into consideration when matching two families together. The past few months have been virtual conversations, discussions between families me and as well as the boy and the girl and we have all adapted to it and made it work.”

Hannaford said, “Sima Aunty from Mumbai has become a household name and we are very excited to have her join us and speak to our loyal members and guests about her experience of matchmaking. Having spoken to thousands of millennials, their parents and their families, Sima is in a unique position and understands the dynamics of marriages across the world. Our ‘Vivaah at Novotel’ offering fits in perfectly with today’s requirement for a hybrid wedding and this creative collaboration is a perfect fit for each other.”

The new normal has witnessed a complete transition towards contact less food services and micro wedding ceremonies, while keeping in mind the present norms of socially distanced gatherings. Keeping up with the need today, we developed ‘Vivaah at Novotel’, a modern-day concept focused on virtual weddings. With ‘Vivaah at Novotel’ our aim is to bring the couple’s dear ones closer to them on their wedding day through a web telecast of the wedding to their relatives and friends present in different cities. The extended family gets a chance to share every moment of the wedding with their loved ones in real time - the joy of togetherness, the singing and dancing during the baraat, several rituals, multiple ceremonies, even from miles apart. Two very interesting additions to this concept are ‘Dawaat by Novotel’ and ‘Shagun by Novotel’ for food and gift hampers respectively, which are the two integral parts of any Indian wedding.

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