Hyatt Hotels Corporation has introduced the Hyatt Loves Local initiative, a global effort by Hyatt hotels to uplift and collaborate with small businesses that have been impacted by the COVID-19 pandemic. More than 60 Hyatt hotels and resorts in destinations across the Americas, Asia Pacific, Europe and the Middle East are providing complimentary resources and exposure to select local businesses that have struggled during the pandemic. In turn, these businesses are able to continue operating in different ways and offer Hyatt guests distinct and enriching experiences that foster a meaningful connection to the destination’s local community.
In this new travel landscape, Hyatt remains committed to reimagining the hotel experience – going beyond cleanliness to consider the entire hotel journey. Guided by creativity and care, Hyatt’s path forward is about reigniting the joy of travel. Hyatt Loves Local enriches the travel experience and helps strengthen local communities during this unprecedented time.
Amy Weinberg, Senior Vice President, brand loyalty, brand marketing and consumer insights, Hyatt, said, “By always listening to our guests, members and colleagues, we understand their strong desire to not only experience the Hyatt hotels’ destinations but also to have the opportunity to support local communities. We have been caring for the communities in which Hyatt hotels operate for more than 60 years, and we are proud so many Hyatt hotels around the world are finding new, creative ways to lift up beloved local businesses in this time of need through Hyatt Loves Local.”
From culinary and wellness to fashion and art, Hyatt Loves Local community collaborations span a variety of industries and are taking place at Hyatt properties now and rolling out through the fall. Further, as part of Hyatt’s Change Starts Here commitment to foster inclusivity and achieve equality together, many Hyatt Loves Local collaborations are with minority-owned businesses, which are more likely to be disproportionately impacted by COVID-19.
A few ways Hyatt hotels are embracing Hyatt Loves Local across India. include:
Andaz Delhi has committed to sourcing local produce from certified organic and sustainable producer, Tijara Organic Farms. A decrease in commercial clients like hotels and restaurants at the beginning of the pandemic left the team at Tijara struggling to pay its farmers. Andaz Delhi launched this ongoing collaboration to help Tijara rebuild its business while staying true to the hotel’s sustainable ethos. Their produce will also be available for purchase at the property’s mini market.
Hyatt Regency Pune & Residences tapped innovative, Pune-based farm The Indian Organics to supply produce for a weekly on-property farmers’ market, as well as for the European-, Mediterranean- and Indian-inspired menu at in-house restaurant Zeta. The Indian Organics was formed as an answer to losses faced by farmers in the Nashik and Pune districts due to the pandemic. Hyatt Regency Pune & Residences aims to support The Indian Organics as it reaches out more restaurants and customers for subscriptions. Launched in October 2020, the weekly farmers market will be available to guests through March 2021.
Grand Hyatt Kochi Bolgatty is collaborating with representatives from Kerala government-run female-empowerment mission Kudumbashree, which counts for five million members. To provide these women with a platform, Grand Hyatt Kochi Bolgatty has invited the representatives to weekly Sunday brunches to reach new customers as well as to offer guests access to indigenous products made by women across the district. Launched in November, the brunches will be ongoing on Sundays from 11:30 a.m.-3 p.m. through the end of the year.
Hyatt Regency Gurgaon is collaborating with local artist and multidisciplinary designer Maneesha Ahlawat to exhibit her art in the hotel lobby. An effort to support an independent female artist, Maneesha’s exhibition is open for viewing and purchase every weekend from 3-7 p.m.
Hyatt Regency Mumbai is collaborating with Rajat Mittra, to provide his company Asian Art House with a platform to showcase the talent of upcoming local Indian artists and their paintings. Due to the pandemic, local artists have seen sales of their paintings get adversely impacted. This collaboration also offers guests access to the varied styles of beautiful Indian Art. The exhibition will be hosted in February 2021 at on-property restaurant, Glasshouse.