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Cheval Collection appoints TRAC as India representative

Cheval Collection, front-runners of luxury apartment residences in London, has appointed TRAC to enhance trade and media outreach for the hospitality group in India. TRAC Representations will be responsible for building and developing relations with key hospitality entities and trade partners to grow and strengthen the presence of Cheval in India.

Cheval Collection is the luxury hospitality company with serviced apartment residences across London. With iconic views from modern penthouses, guests can indulge in the city's cosmopolitan culture. They will also have instant access to chic districts and world-famous parks from a selection of private stately apartments.

With properties spread across the capital, Cheval Collection offers the perfect London home at various prime locations, either for a blissful getaway or a relaxing extended stay. The collection consists of Cheval Knightsbridge, Cheval Thorney Court, Cheval Hyde Park Gate, Cheval Calico House, Cheval Phoenix House, Cheval Harrington Court, Cheval Three Quays - which is situated in the heart of the city of London opposite the River Thames - and Cheval Gloucester Park, which reopened in February 2020 following two years of full scale multi million pound refurbishment.

George Westwell, CEO, Cheval Collection said, “Our partnership with TRAC Representations is a crucial part of our strategy to boost awareness and build relationships in the vibrant and fast-expanding Indian market. TRAC's reputation and existing network are key to helping Cheval Collection welcome even more Indian guests to our London Residences."

Rajeev Nangia, COO, TRAC Representations said, "Cheval Collection are the pioneers in luxury apartment residences, and we are elated to be appointed as the representative in India. As one of London's leading luxury accommodation providers, Cheval has an unprecedented footprint in hi-end hospitality and fully understands the requirement of their customers. We look forward to strengthening the presence of Cheval in India through our gamut of services and achieving tangible results that meet and exceed brand expectations."

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