On 15th November, ibis New Delhi Aerocity grooved to the music of Hari and Sukhmani as part of the ibis Music campaign in association with Sony Music. This initiative is one of the many elements of the larger brand transformation that has taken place over the past two years in India by Accor. The ibis brand has been reinventing its offerings globally and in India, this included the food & beverage offerings to enhance customer experience in a bid to create a greater emotional connection with its guests.
The brand started the transformation with the launch of ibism in 2018 across its hotels in India. A cultural movement that was inspired from the evolving needs of guests and employees, ibism was the first step in overhauling the brand by bringing a new heightened level of unique and personalised experiences for guests. Going the extra mile by placing people at the heart of everything to make them feel welcomed, heart-warmed and incredible. The movement included various quirky and personalised elements such as trendy and chic uniforms for its employees and changes in food & beverage offerings.
Earlier this year, ibis Music was launched with the aim to make ibis properties vibrant social hubs for increased interaction with the local community, from music hour to ibis music program in partnership with Sony Music. The finale event marked the conclusion of eight ibis music tour gigs that took place across India that gave new and upcoming artists a platform to showcase their talent. Music is an integral part of the experience and guests and locals have been swooning to the tunes of artists across its properties in Gurugram, Pune, Navi Mumbai, Kolkata, Bangalore, Chennai, Jaipur and New Delhi.
Sylvain Laroche, Director of Operation ibis & ibis Styles India said, “ibis is one of the most recognised brands in the world. We are continuously listening to both our guests and employees to ensure we provide the best of experiences in stay, food, entertainment as well as the community around. ibis is more than just stay and everyone can dine, wine and we want our guests to feel welcome when they choose to stay at our hotels.”
One of the other most important transformations at ibis properties across India is the food and beverage offerings. Listening closely to guest’s feedback, the brand has evolved over the years with Spice It, its all-day dining multi-cuisine restaurant at all 19 properties. Serving local, authentic and international cuisines, Spice It features a range of delectable buffets and a-la-carte menu options and serves the longest breakfast in the country from 4am to 12pm. To further strengthen the community, KA.01, the first standalone spanking rooftop bar and eatery at ibis Bengaluru City Centre was launched earlier this year, as the neighbourhood friendly go-to evening hotspot for creating memories and experiences centred around great food, vibrant décor and a uniquely lively ambience.
Jean-Michel Cassé, Chief Operating Officer, Accor India & South Asia said, “As we move to become the global leaders in augmented hospitality, it is essential to listen and understand our guests. The ibis transformation and the initiatives created for the brand are the prime example of our roadmap to achieve this goal. ibis would not have been the most loved economy brand without our partners, especially our great association with InterGlobe Hotels (IGH), which has helped grow the brand in India.”
Launched earlier this year, Ibis Kolkota Rajarhat reflects many elements of the ibis transformation, from greater inclusion of local elements, colourful and vibrant exteriors and interiors, redesigned rooms with a snazzy lounge and bar experience to a modernized dining area. Globally, ibis has also undergone a three-pronged transformation offering new hotel designs and revamped dining options making comfort and quality a key offering in the brand transformation.