OYO Hotels and Homes today announced that OYO Wizard, OYO’s loyalty program, has reached 5 million subscribers, contributing to ~49% of OYO bookings. This indicates a surge in loyal customers. OYO Wizard is designed to recognise and reward frequent customers and comes with unique benefits, including guaranteed discounts, cashback, discount coupons and upgrades. The company plans to expand OYO Wizard’s customer base to reach 6.5M+ customer base by the end of 2019.
With 9200+ hotels under OYO’s portfolio currently partnered with this program, OYO Wizard is increasingly becoming a preferred option of booking quality and affordable accommodation on OYO. In fact, every second room booked on OYO is by a Wizard member.
Commenting on this milestone, Gaurav Ajmera, Chief Operating Officer, India & South Asia, OYO Hotels & Homes, said, “At OYO, we give prime importance to customer experience and continuously work towards strengthening customer relationships. OYO Wizard is one of the best loyalty programs in the hospitality industry providing unparalleled values and services. The 5 million mark is an important milestone for us and is a testament to the popularity of OYO Wizard. We will continue to offer value and convenience and reward loyal guests via the OYO Wizard program by offering highly-rated and curated hotels at the best price.”
At present, OYO Wizard is available across 4 tiers – Wizard Blue (INR 99 for 6 months membership), Wizard Silver (INR 199 for 1 year membership), Wizard Gold (INR 399 for 2 years membership) and the recently introduced - OYO Wizard Lite.