Having recently celebrated its milestone 100th anniversary, Hilton, the world’s first global hotel company and one of the fastest growing in Asia Pacific, taps into India’s passion for travel with brand campaign, ‘Every Stay is a Story,’ for the India market. In light of rising aspirations amongst Indians who seek interesting travel experiences, the campaign aims to highlight Hilton’s warm hospitality, delivering a multitude of exceptional experiences with each stay, which become stories that last a lifetime.
According to a recent survey conducted by Hilton Honors, guest loyalty programme of Hilton, travel is perceived as a status symbol. Speaking to 2,300 people from 11 Asia Pacific countries including India, the survey found that over 90 percent of Indians feel that travel brings a sense of pride to them and acknowledge that it is a significant part of their identity. This positive consumer sentiment around travel is particularly important to young families and solo travellers.
Manish Tolani, Vice President, Commercial Services, Hilton India said, “Growth of travel and tourism in India continues to be robust due to rising disposable incomes and a growing inclination towards travel. With a focus on this upward trend and understanding that Indian travellers are looking for meaningful travel experiences, our campaign, ‘Every Stay is a Story,’ encourages travellers to stay at Hilton and experience rewarding, enriching hospitality. Placing our world-class hospitality at the heart of this initiative, the campaign offers a refreshing outlook against today’s package-driven hospitality landscape.”
Highlighting the diversity and attributes of various properties, including the recently opened Conrad Bengaluru and DoubleTree by Hilton Goa-Panaji, as well as Hilton’s outstanding service standards, the campaign weaves aspirational stories aimed at connecting with travellers across all age groups.
Spanning across print, outdoor advertisements and digital platforms through a phased approach, the initial stages of the campaign introduce the philosophy, followed by amplification on social media through partnerships with high-profile influencers. The next chapter of the campaign unfolds with a star cast to bring to life the unforgettable stories waiting to be experienced at Hilton.
The campaign features Hilton’s award-winning brands in India, including Conrad Hotels & Resorts, Hilton Hotels & Resorts, DoubleTree by Hilton, Hilton Garden Inn and Hampton by Hilton. With a pipeline of 20 properties spread across key locations in the country, including the upcoming Hilton Goa and DoubleTree by Hilton Jaipur, Hilton is well-positioned to appeal to a large spectrum of guests in India through its unparalleled, large-hearted hospitality.