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Accor debuts ibis budget brand in Singapore

After inking a deal with Global Premium Hotels Limited (GPHL), Accor is pleased to unveil 13 new ibis budget hotels rebranded from existing Fragrance hotels, which will be progressively available for booking through Accor’s distribution network commencing 7 October 2019. The conclusion of this partnership cements Accor’s position as the largest hotel operator in Singapore, bringing its total inventory to 7,625 rooms across 30 hotels (3,357 rooms in the luxury and premium space, 1,840 in midscale and 2,428 in economy). 

The two Parc Sovereign hotels will commence renovation plans towards the end of 2019 and will be rebranded to become one Mercure and one ibis Styles hotel by mid-2020.

"With its nifty and modern design, these new ibis budget hotels spread across central and suburban locations in Singapore are perfect for savvy business or leisure travellers. Featuring cosy rooms for one, two or three people and conveniently located to leisure attractions such as Gardens by the Bay, Clarke Quay, Mount Faber and Sentosa Island, these new additions to our network in the city offer wider choices to guests looking for a short break or weekend getaway,” said Garth Simmons, Chief Operating Officer, Accor Malaysia, Indonesia, Singapore & South Asia.

GPHL CEO Ko Lee Meng, said, “We are excited to launch a new Accor brand in the market and deepen our relationship with Accor. Having provided quality accommodation and great value to visitors to Singapore these past 20 years, the rebranding and enhancement of our existing properties marks not just another milestone for our group, but an evolution in our business and a boost to our expansion strategy.”

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