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Radisson Hotel Group launches new multi-brand digital platform

Radisson Hotel Group has launched its new multi-brand and mobile-first global website, RadissonHotels.com, which also serves as the unique platform for Radisson Rewards members. Complementing the revamped site will be the Radisson Hotels App, available by the end of July 2019. This online landmark brings the group a step closer to becoming one of the industry’s digital leaders.

The enhanced RadissonHotels.com allows guests and loyalty members to explore the group’s entire portfolio of more than 1,100 hotels worldwide – and to easily book a stay in just a few clicks.

Eric De Neef, Executive Vice President & Global Chief Commercial Officer for Radisson Hotel Group, said: “The launch of RadissonHotels.com is a key milestone on our journey towards the top. Having one single touchpoint for all our brands will strongly enhance the user experience and drive SEO value.

RadissonHotels.com is a core commercial initiative of our five-year operating plan, which is transforming our business and aiming to make Radisson Hotel Group the company of choice for guests, owners and talent.”

The enhanced site integrates the previous single-brand websites, allowing for one comprehensive and user-friendly platform. It showcases every property from across Radisson Hotel Group’s seven distinctive brands – Radisson Collection, Radisson Blu, Radisson, Radisson RED, Park Plaza, Park Inn by Radisson and Country Inn & Suites by Radisson – as well as the art’otel brand managed by our strategic partner PPHE Hotel Group.

The full website will initially be available in English, Arabic, Dutch, French, German, Italian, Norwegian, Polish, Portuguese, Russian, Simplified Chinese, Spanish and Swedish. Additional language support will be brought online progressively – allowing as many guests and members as possible to access RadissonHotels.com in their native language.

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