On the heels of its reimagined global design strategy, Renaissance Hotels, part of Marriott International, has announced its continued brand evolution with a new “Discover This Way” marketing campaign that reinforces the brand’s promise of delivering the unexpected. To commemorate this, Renaissance Hotels will help guests uncover the soul of their neighbourhoods around the world with exclusive experiences and perks from the brand’s This Way partners on its 8th annual Global Day of Discovery on Thursday, May 16. The brand will also begin to introduce a new visual identity for the first time in nearly eight years which will reflect what they offer today; a sense of clever theatricality and an open invitation to experience something a little unexpected during guests’ travels.
This year’s annual Global Day of Discovery celebration, which takes place at 160 hotels in more than 35 countries, will spotlight the Renaissance Hotel Navigator, who - counter to a typical concierge - knows to show guests how to discover destinations like a local by handpicking discoveries that cannot be found in a guidebook.
George Fleck, Vice President of Global Brand Marketing & Management, Renaissance Hotels said, “We have been on a mission to continue to evolve what Renaissance Hotels offers today, and this year’s Global Day of Discovery and new “Discover This Way” campaign officially marks a new era for the brand. Today’s travellers want to feel like they’ve experienced the DNA of the neighbourhood in the destination they are visiting and make the most of their trip. With help from our This Way neighbourhood partners, we are committed to giving travellers something a little bit unexpected every step along their journey.”
From live performing artists to savouring delightful Indian cuisines, Renaissance Hotels embarks on a journey to create unexpected moments for guests in line with the New Marketing Campaign
The brand’s new “Discover This Way” campaign is inspired by the idea that every trip can be a tale. From the brand’s surprising approach to design, to its original take on beverages and its team of local Navigators, Renaissance Hotels will help its global travellers make memorable experiences.
The Renaissance hotels in India including, Renaissance Bengaluru Race Course Hotel, Renaissance Mumbai Convention Centre Hotel, Renaissance Lucknow Hotel and Renaissance Ahmedabad Hotel, Hotels, set the mood for the spontaneous to happen, inviting guests to learn and experience something they weren’t planning. The celebration creates moments where travellers come together to discover cultural elements in unexpected ways.