Radisson Hotel Group has signed a global partnership agreement with Ctrip, one of the world’s largest and most important online travel companies. Ctrip will play a key role in supporting Radisson Hotel Group’s growth in China – a key focus market for the group and its brand portfolio.
Going further, the partnership will also see Ctrip work with Radisson Hotel Group to develop China as a source market for its properties and destinations around the world – increasing the number of outbound Chinese guests visiting its range of more than 1,100 hotels in operation.
The agreement is a huge step forward for both companies, allowing Chinese travellers greater access to Radisson Hotel Group’s high-quality portfolio of hotels than ever before.
Eric De Neef, Executive Vice President & Chief Commercial Officer, Radisson Hotel Group said, “Ctrip is a powerful partner supporting our reach expansion in China and the entire Asia-Pacific region. At the same time, we will be able to jointly bring more Chinese travelers to our EMEA and U.S. properties and to further strengthen Radisson Hotel Group’s upcoming “Welcome China” value proposition for our guests.”
Ray Chen, CEO, Ctrip Accommodation Business Unit said, “With our influential industry-leading position in China, our huge consumer base of more than 300m travellers and AI-driven insights into Chinese consumer behaviour, we’re perfectly positioned to help Radisson Hotel Group expand its reach both at home and abroad.”