Alila Hotels and Resorts which has two properties in India are set to attract the Indian travellers for its wellness experiences. The group has curated various wellness experiences each of which can be customised as per the guests demand.
Speaking about the wellness segment Steve Jeisman, Group Director, Alila Experience said, “Wellness is an extremely important segment for Alila. With wellness coming into the trend every property on board are looking at this in every element. For example our in-room amenities, spa products are 100 per cent natural. I think the term wellness can be interpreted in various forms. I think its developing at a rapid rate now. Wellness is all about prevention, having guest offerings and services which they can enjoy. The mindset of most people has to be changed. Now people are becoming more wellness savvy and are looking to eat better and take time to relax. We are taking this very organic right from our positioning to our f&b menus. We have various wellness options in our f&b options as well.”
In India, Alila Diwa Goa provides programmes which are a fusion of Ayurveda and other international therapies. Also, according to the group Yoga is currently trending across the globe and they also provide Yoga services in some of their properties.
Speaking about the demand and customisations he said, “Every destination is very different. Ayurveda in India is a stand out, but when we try to introduce this in rest of the world people don’t understand it easily. When we developed Alila Diwa Goa, we were looking to develop a full Ayurvedic Clinic, but we offer a bespoke customised approach with fusions of Ayurveda. Guests can come to us with problem and our doctor will give a tailor-made programme for them. We infused Asian, Western and Balinese therapies into Ayurveda and the guest also has a choice to experiment. The Balinese therapy is most famous in Alila Diwa Goa. In China market we saw a more simplistic approach. Yoga is now quite trendy across the globe. Every region is a little different, but we do a little fusion which the guests can enjoy.”
Alila is now coming up with a new programme where the core focus will be ‘reconnecting’. Also, susatinablity is a key focus for the group even when it comes to these experiences.
Jeisman added, “We don’t want to go full into the wellness services. But through nutrition, exercise and programmes we can achieve this. Our programme next year is based on reconnecting, reconnecting you with nature. Getting back to basics is the key focus and be away from technology when in our properties. We don’t advertise ourselves as wellness destination but we do have services. We are adding more experiences in future. In terms of sustainability, we have an organic garden in Goa and Fort Bishangarh. Our packagings for spa products are also eco-friendly. We look at a lot of sustainable aspects in our wellness programmes as well.”