Global hospitality chain Marriott International is further strengthening its position as a leader in luxury with a refined focus on delivering personalized and truly differentiated travel experiences across its portfolio. The chain is adding nearly 100 luxury hotels to its current footprint of 120 hotels, spanning eight distinct luxury brands.
Marriott International’s luxury brands, including world-renowned hospitality hallmarks The Ritz-Carlton, Ritz-Carlton Reserve, St. Regis Hotels & Resorts, W Hotels, The Luxury Collection, EDITION and JW Marriott, offer bespoke programming and distinct experiences that have been carefully curated to resonate with today’s luxury mindset.
“Luxury travelers today have higher expectations than ever before. While a sumptuous hotel, spa service and fine wine with dinner used to satisfy high-end globetrotters, this-one-size-fits-all approach is now losing out to personalized and authentic travel experiences that speak to people’s idealized selves,” said Bruce Ryde, Vice-President, Luxury Brands and Brand Marketing, Marriott International Asia Pacific. “With a refined lens on luxury and a solid growth pipeline, Marriott International is on track to continue to elevate travel through highly contextualized brand and destination experiences that resonate with high-end consumers.”
Among the luxury brands, The Luxury Collection is slated to open IRAPH SUI in Okinawa, Japan this year, while the anticipated opening of The Tasman in 2019 will mark Marriott International’s debut in Tasmania. W Hotels is also on track to open three new hotels in Asia Pacific including W Brisbane, which will mark the re-entry of the brand into Australia; W Kuala Lumpur – the brand’s debut in Malaysia; and W Xian in 2018.
Moreover, , JW Marriott will re-launch JW Marriott Hotel Seoul following an extensive renovation this year and the brand is slated to debut in the Maldives with JW Marriott Maldives Resort & Spa early next year
In 2018, JW Marriott will re-launch JW Marriott Hotel Seoul following an extensive renovation this year and the brand is slated to debut in the Maldives with JW Marriott Maldives Resort & Spa early next year. The chain is also slated to open The Ritz-Carlton Nan’jing and The Ritz-Carlton Xi’an in 2019. Another brand, the St. Regis is set to expand with the opening of The St. Regis Zhuhai in September 2018 and The St. Regis Hong Kong planned for early 2019.
Interestingly, the chain will open 20 properties under EDITION by 2022.