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Suba Group to bring all brands under ‘Click’

Suba Group of Hotels, which recently acquired 1589 Hotels, is aiming to aiming to expand further and target 3000 rooms by 2023 in India and overseas. The Group currently operates brands such as Click Hotels by Suba, 1589 Hotels, GenX, RNB, and RNB Select. However, the plan is to bring all hotels under ‘Click’ brand. “Our main brand is Suba, our family brand. We have Click brand which is a 3-star budget hotel. Going forward, we will consolidate and bring all these brands under ‘Click’”, Mansur Mehta, Managing Director, Suba Group of Hotels, said. 

Explaining further, he said that the world ‘Click’ is same in most of the languages whether it is Arabic and Spanish.  “Click is always click. You can't translate this word. So, we want to consolidate all brands into Click Hotel,” he added.

Talking on the expansion, Mehta said that the group is aiming to expand all over India. “We plan to reach to South, Northeast India and East. We are also expanding in Nepal. We have hotels in Dubai as well,” Mehta said adding that Africa is also on the radar in the long run. The Group is currently focused in Maharashtra, Gujarat and Rajasthan and a little bit of North India. We want to have a pan India presence, he informed.

The Group’s hotel is performing well. There has been some hiccups on and off due to the various waves of the pandemic. “Overall, we are gradually heading back to normal. 2022 is going to be a good year for the Indian hospitality industry as things should get back to normal by March 2022,” he said adding that all studies point out towards the end of the pandemic, and we are very soon approaching to herd immunity. The industry should come back to 2019 level by third or fourth quarter of this year, he hoped.  

As people has been almost locked in home, there is a pent-up demand. “If everything goes well, normalcy will come by March end. There will a school vacation time, budget time for corporate. Hence, we are expecting a good revival,” he opined.

He said that after every covid wave leisure market picked up. “Hotels started charging exorbitant rate at leisure destination. Religious tourism is also going to pick up but business travel may take a bit longer, he said.

Talking about the performance of his hotels, he said that Suba Group’s hotels at leisure destinations broke all the records in December 2021. Our hotels performance in Dubai was bumper as room rates have gone up by 100% due to the tourist season (Oct-March) and Expo 2020.  Our hotel in Nepal also performed well due to wedding as it is located at the border and we have booking for a lot of weddings from Bihar and Eastern UP,” he informed.

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