Despite tough challenges posed by the pandemic for the hospitality and tourism industry, boutique chain Tree of Life Resorts & Hotels doubled their portfolio from 6 properties to 12 all over India.
Talking about 2021, Akhil Anand, Tree of Life Resorts & Hotels, said, “There is no doubt that this period was one of the most challenging I have ever faced in my 13 odd years of work. There is nothing that prepares you for such a situation and it is humbling to say the least. Having said this, I am happy to report that I have never seen numbers in terms of both occupancies and ADRs across the group (including all our new openings) as high as I have seen post the second wave of the pandemic. The opportunities in the luxury boutique space within India are huge now.”
“Many owners driven smaller properties who would like a better positioning and more visibility have been reaching out to us to associate. Pre-covid we were operating at 6 destinations and have doubled this number to 12 operational properties during the pandemic. We are clearly at the right place and at the right time and we are looking at making the most of this opportunity. This is a great time for us to expand our footprint in this domain.” adds Akhil further.