OYO has launched a multi-film brand campaign that will be visible across television, social media, OTT platforms etc through January and February.
OYO has released three films that feature several renowned new age actors such as Gul Panag, Kalki Koechlin, Chitrangada Singh and Kunal Kapoor, who bring to life the many day-to-day stories of travellers. Over the pandemic years, travelers not just in India but across the world have adapted and evolved their travel habits and preferences. Travellers now place higher trust and confidence in brands that provide flexibility and personalization. With this insight at the heart of its brand campaign, OYO aims to spread awareness about the key features on the OYO App.
The first film highlights the benefits of the ‘Nearby’ feature. OYO’s deep presence across India, and in 35 countries around the world, allows users to book accommodation on the go with an easy tap on the “Nearby” icon.
The second film is based on the ever-increasing need for flexibility when one travels. The film therefore highlights OYO’s easy cancellation and refund feature, allowing users to modify bookings before their stay.
The third film promotes the ‘Search the view’ feature, which lets users discover stays according to any search keywords including the view, be it by the beach, the hills, near the market, close to the airport, or even a golf course view. Throughout the brand campaign, OYO showcases a diverse customer base, catering to families, discerning travellers, and groups of friends.
Speaking on the brand campaign, Mayur Hola, Head of Global Brand - OYO said, “OYO truly believes that progress is for everyone. No matter who you are, where you’re from or where you’re headed, we’re all looking to evolve in our lives. That’s the spirit OYO embodies and supports… At the core of it all is a simple to use app that is backed by some serious tech. An app that enables you to find an OYO right next door, wherever you may be. That helps you keep your plans and life flexible, as we all must today. An app that enables you to step out and reach your next stage of progress. And that’s exactly what this campaign is about. It is about the evolution of OYOs customers, our Patrons (our hotel owner partners) and indeed the evolution of OYO into the global tech-hospitality brand that it is today.”
Commenting on her role in the films, Gul Panag said, “I love traveling and the spontaneity that comes along with it. I was super stoked to learn that travellers have an option to discover stays wherever and whenever they wanted to, on their terms. When OYO came to me with the concept of the ‘Nearby’ feature and the script, it was an easy YES. Because it’s so relatable. Needless to say, Vishvesh and the entire OYO team were a super fun bunch to work with.”
The concept of the brand campaign and script of the films have been developed and written by OYO’s global in-house brand team. The film is directed by Vishvesh Krishnamoorthy from Corcoise Films, one of India’s biggest production houses founded by Prasoon Pandey.