Teardrop Hotels, a chain of luxury boutique hotels in Sri Lanka has appointed BRANDit, a specialist in tourism marketing, as its representation partner in India. BRANDit will be responsible for shaping the travel trade strategy, promoting sales and executing PR campaigns. This marks a new chapter for Teardrop Hotels as it looks to invest and strengthen its presence in the Indian market.
Henry Fitch, CEO, Teardrop Hotels, said, “We are pleased and excited to introduce our brand of unique hotels to the Indian market through BRANDit. The hospitality sector has endured tremendous change in the recent past, impacting behaviours across the paradigm from travellers to hoteliers alike. The travel hiatus has resulted in a renewed enthusiasm, with visitors wishing to see the destination from a different perspective. With the sturdy track record that the BRANDit team has held over the years, we are confident of achieving greater visibility in India and will leverage this opportunity to elevate the Indian travellers’ experience with the finest indulgences that we as a brand have to offer.”
Teardrop is a collection of small, stylish, service-driven hotels that prides itself for contemporising centuries-old heritage buildings and vintage tea bungalows-with-views in distinct regions across the island nation. Each property is defined by its atmospheric destination, encouraging guests to engage in experiences that shape their own narrative of Sri Lanka.
Lubaina Sheerazi, CEO & Co-founder, BRANDit, said, “We are delighted to be able to promote Teardrop Hotels, especially at this juncture. Travel trade and consumers are both yearning for new experiences as we begin planning our next escape. With great connectivity, scenic landscape and a number of attractions, Sri Lanka has always been a perfect short-haul getaway for Indian travellers. Now, with borders re-opening, we are committed towards accelerating demand and increasing visitation by putting Teardrop Hotels on the radar of the travel trade and media stakeholders in India.”