GoAir has rebranded to become Go First. Go First is determined to be part of the socio-economic momentum to chart its next phase of growth. Go First also dons a rebranded identity. The new identity is complete with contemporary graphics and a bolder, brighter blue. With this change, Go First is poised for its next phase of growth as an ultra-low-cost carrier. The airline is in the process of transitioning all its operations under this new brand.
Commenting on this brand restage, Vice Chairman, Ben Baldanza said, “I am excited by the revamp of GoAir to Go First. India is a fast-developing airline market. Consumers in India is hugely value-conscious but is quite demanding when it comes to the flying experience. The combinations of attractive airfares, a squeaky-clean flying experience, well-sanitized flights, and on-time performance is what Go First is designed to deliver. And that is exactly at the core of our brand and service. At Go First, our Consumers Come First.”