Singapore Airlines (SIA) has been awarded the Diamond rating – the highest level attainable – in the APEX Health Safety powered by SimpliFlying audit of global airlines.
The audit, which was jointly conducted by industry body Airline Passenger Experience Association (APEX) and aviation strategy firm SimpliFlying, involved a quantitative 58-point checklist covering 10 categories. These included testing, tracing, on-the-ground procedures, in-flight measures and partnerships to further enhance safety integrity.
The diamond rating is the highest achievable level for the audit, marking at least 200 points above the minimum gold standard determined by APEX and SimpliFlying for passenger safety and well-being. Standards are based on independently verified, validated, and certified airline passenger health safety measures.
Yeoh Phee Teik, Senior Vice President Customer Experience, Singapore Airlines, said, “Early in the Covid-19 pandemic, we undertook a comprehensive review of our health and safety measures together with our partners and regulators, in consultation with medical experts, and by taking on board customer feedback. Our teams deep-dived into many check points along the end-to-end customer journey. We reinforced existing procedures where necessary, enhanced some of them, introduced new measures to supplement them, and used digital technologies to complement them and support a more seamless travel experience.”
He further said, “Receiving the Diamond status in this audit is a recognition of this unwavering commitment to safeguarding the well-being of our customers and staff in all areas of our operations. Singapore Airlines is renowned for our industry-leading product and service, and we will continue to ensure that world-class health and safety standards remain an integral part of our brand promise.”
Dr. Joe Leader, CEO, APEX, said, “Singapore Airlines’ commitment to customer well-being shines via a contactless journey management bolstered by best-in-class onboard hygiene. As a Diamond health safety certified airline, Singapore Airlines has gone a step beyond investing in their passengers’ wellness by implementing the latest advances in testing and health passport technology.”
Shashank Nigam, CEO, SimpliFlying, said, “Singapore Airlines has raised the bar for health safety standards in the industry with initiatives such as near-touch check-in kiosks, mobile notifications for baggage delays and digitisation of in-flight menus and magazines. Taking hospital-grade measures in ensuring health safety will help bolster trust among travellers.”
