Lufthansa launched a unique ‘Calendar of Hope’ initiative today to help street and slum children in India. In a collaborative effort to help spread hope with kindness, the airline has dedicated the 2021 edition of its iconic calendar to support the most vulnerable in the fight against the hardships of COVID-19.
Lufthansa is partnering with ImpactGuru, a Harvard incubated start-up and India's leading healthcare crowdfunding platform for this initiative. This will ensure that 100 per cent of the contribution goes directly to help the children at Aasraa Trust, which supports over 3300 street children in Dehradun, as well as Sunshine Children Education Society, which gives shelter to over 250 slum children in Delhi. The funds will help provide the children with much-needed food, rations, medicines, reusable masks, soaps, sanitizers, warm clothes, blankets, stationary, school supplies, healthcare and uninterrupted education. Both projects have been supported extensively over the years through help alliance, the aid organization of Lufthansa Group employees.
Calendar of Hope ensures that help alliance can continue supporting projects in India. Over the past decade, help alliance has donated almost 3 million euros in Indian projects. It currently supports five projects across the country. Just recently, help alliance was part of a large-scale effort together with a major German TV network to raise funds for a girls’ shelter in Dehradun. With its Calender of Hope, Lufthansa aims to extend a helping hand in collaboration with like-minded people, inviting donations of Rs 201 for each calendar, up to a maximum of 25 calendars.
Speaking about the initiative, George Ettiyil, Senior Director Sales South Asia – Lufthansa Group, said, “Street and slum children are particularly susceptible to the impact of COVID-19. Malnutrition, poverty and poor hygiene make them easy targets in this pandemic. Our 2021 Lufthansa Calendar of Hope exemplifies our collective will to fight this scourge and, despite our hardships, help carry the weakest with us through collaborative strength.”