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Air India brings in Be.artsy to prevent sexual harassment

Air India teams up with Be.artsy, India’s premier social awareness enterprise, to raise awareness among its cabin crew on workplace sexual harassment and its prevention. “We do not take any sexual harassment case lightly. We treat every case seriously. Which is why I have personally attended the recent Internal Complaints Committee (ICC) training programme conducted by Be.artsy. I believe this is not just any subject, it a subject that is close to my heart,” says Ashwani Lohani, CMD, Air India.

Air India’s training and awareness drive follows a training programme conceptualised and delivered by Be.artsy on August 6-7, 2019, in New Delhi for ICC members of Air India Ltd and its Subsidiaries: Air India Air Transport Services Limited (AIATSL), Alliance Air, and Air India Express. The programme empowered all ICC members with advanced knowledge of India’s 2013 law on the prevention of sexual harassment of women at the workplace, and the skills to investigate sexual harassment cases without biases or delays.    

Be.artsy specialises in developing and executing customised, multilingual communication programmes to raise awareness and sensitise individuals on workplace sexual harassment, with focus on prevention of the issue. 

3000 cabin crew of Air India will be covered in the first phase of an awareness drive spearheaded by Mr Lohani, who believes that a highly engaging and educative campaign such as Be.artsy’s ‘IT’S NOT OK’ campaign will help employees gain confidence in the airline’s policy and processes, and voice their concerns if the need arises. Through this intervention, the leadership aims to enhance their on-going efforts towards reiterating the company’s zero tolerance for sexual harassment at the workplace.

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