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Jet Airways enhances ‘Fare Choices’ on its domestic network

  • 19 September 2018

Two years after the successful introduction of Fare Choices, Jet Airways - India’s premier international airline has announced further enhancements. Fare Choices is Jet Airways’ flexible, tier-based, fare-choice system that empowers our guests to customise their travel experience with the airline by choosing their preferred fare and a carefully tailored service experience comprising of benefits that they would most value as per their travel need.

The revised offering under Fare Choices will now allow guests to enjoy more value for money, by letting them choose a travel plan based on their preference, travel requirements and budget.

Currently Fare Choices in Economy offers a total of five fare options viz. ‘Light’, ‘Deal’, ‘Saver’, ‘Classic’ and ‘Flex’. Jet Airways has now unbundled fares in ‘Light’ and ’Deal’ categories of Fare Choices in Economy for flights within India (domestic network), as consumer surveys clearly reveal that guests want the flexibility of enjoying competitive fares with the options to buy meals.

From 25th September 2018, guests travelling in Economy and booking ‘Light’/’Deal’ fares for travel from 28th September 2018 on its flights within India, will not only be able to avail competitive low fares but have the opportunity to buy meals from a specially curated on-board menu. Guests can choose from vegetarian and non-vegetarian meals, including hot meal options on select flights and pay using their debit / credit cards. Complimentary beverage service including tea and coffee to all guests in Economy (including ‘Light’/’Deal’ fares), will continue on eligible flights.

The airline will continue to offer complimentary meals across ‘Light’/’Deal’ Fare Choices for guests who have made bookings prior to 24th September, 2018. On flights within India, all features and benefits, including complimentary meals will continue for Economy fare options viz. ‘Saver’, ‘Classic’ and ‘Flex and for all fare options in Première.

However, on our international flights, all features and benefits under First class, Première and Economy remain unchanged.

Raj Sivakumar, Senior Vice-President – Worldwide Sales & Distribution, Jet Airways, said, “Service philosophies and models are being reviewed and remodeled by global airlines virtually every day given that guests today - especially millennial travellers – wish to be empowered and exercise their right of choice. As India’s premier international airline, we are perceptive to these changes and endeavour to align our service framework to embrace such needs of various segments of consumers. Our first such measure was the introduction of our Fare Choices concept in 2016. Our latest initiative is a step ahead in terms of flexibility and being receptive to our guests’ preference to facilitate greater choice and convenience. We’re sure this decision will be appreciated by our guests even as we continue to evolve and adapt to changing guest needs.”

Elaborating further, Belson Coutinho, Sr. Vice President – Marketing, eCommerce & Innovations, Jet Airways said, “Consumer needs have not only evolved but have also fragmented at the same time with empowerment, choice and flexibility considered as hygiene factors. As a global airline, we constantly track trends, review guest feedback and preferences to be able to stay on top of such trends and innovate our product and service offerings. This unbundling initiative will ensure we stay relevant to guests’ needs and empower them to choose from fare options that suit them based on their travel needs.”

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