Kerala Tourism has bagged the Gold Award of Pacific Asia Travel Association (PATA) for 2022 in the Printed Marketing Campaign category, recognizing the government’s efforts to position the state as a major global destination in the post-pandemic world. Kerala Tourism Director Shri P B Nooh received the award from Ms. Liz Ortiguera, CEO, PATA and Ms. Maria Helena de Senna Fernandez, Director, Macao Government Tourism Office (MGTO) in a virtual ceremony.
During the ceremony, 25 individual awards for specific themes were awarded. All award recipients were honoured at the virtual PATA Gold Awards Ceremony on Friday, October 7, 2022.
Shri PA Mohammed Riyas, Tourism Minister said, “PATA Gold Award comes as a high honour for Kerala Tourism, which has stepped up efforts to market the state as a major global destination. It is also significant to note that this award comes shortly after Time magazine cited Kerala as one of the 50 extraordinary destinations to explore in 2022. Our sustained marketing campaign has already started yielding results as the state has been witnessing a high footfall of both domestic and international visitors since the turn of this year”.
Shri K S Srinivas, Principal Secretary, Tourism said, “PATA Grand Award is a huge affirmation of the brilliance of our marketing campaigns at a time when Kerala Tourism is poised to scale greater heights”.
