Japan is the top pick of respondents in Agoda’s Sustainable Impact Survey 2023 when asked to name markets that do well in terms of sustainability and conservation efforts. Japan is followed by Singapore and South Korea, with India appearing on the 9th position.
Over thirteen thousand respondents from more than ten countries took part in the Sustainable Impact Survey 2023. When ranking countries based on their sustainability efforts, respondents were appreciative of their home countries’ conservation measures: participants from all markets placed theirs within the top three.
Seven out of eleven markets even gave their home country the highest rating, namely India, Thailand, Vietnam, Australia, Korea, Indonesia, and Japan. The publication of the survey findings marks the start of Agoda’s Eco Deals campaign, which aims to raise USD 250,000 for WWF’s marine and forest conservation initiatives across India and Southeast Asia.