Holiday information portal HolidayIQ.com announced the launch of ‘HolidayIQ CentreStage’, an online hotel advertising product that provides highly targeted visibility, online reputation and increased bookings to hoteliers. In addition, HolidayIQ.com ensures zero per cent wastage of hotelier’s ad spends by making sure that hotels pay only for travellers planning a trip to the hotelier’s destination and not anybody else. HolidayIQ’s hiq!PAD program, an online reputation management tablet device is also a part of this product.
Hari Nair, Founder and CEO, HolidayIQ stated, “Our advertising products are developed based on a detailed study of consumer insights. After tracking user behaviour to online ads for years HolidayIQ.com believes that there are three factors for a successful ad campaign for hotels. First – targeted visibility, i.e. making the hotel visible to a relevant audience only. Second – having multiple booking channels, something that HolidayIQ provides to all hotels. And last but not the least, a strong online reputation, almost every online traveller today checks a hotel’s review before booking. And we have bundled all the three factors into our CentreStage product.”
HolidayIQ.com is used by 45 lakh Indian travellers every month for planning their trips and receives 30000 reviews per month. In 2012, HolidayIQ.com generated business opportunity worth Rs 2500 crores for partner hotels and travel agents making HolidayIQ.com a preferred partner to Hoteliers across India for their advertising campaigns.
Also read Hari Nair in conversation with T3. Click Here!
