EaseMyTrip & Sabah partner to enhance visibility among Indian travelers

EaseMyTrip to enhance Sabah’s visibility through a dedicated microsite, curated travel experiences, and co-funded marketing campaigns.

EaseMyTrip.com has officially entered into a Memorandum of Collaboration (MoC) with Sabah Tourism Board (STB) to strengthen Sabah’s appeal among Indian travellers. The signing ceremony took place on 3rd February 2025 at the EaseMyTrip office in New Delhi, with STB Chief Executive Officer, Julinus Jeffery Jimit and EaseMyTrip Chief Operating Officer, Nutan Gupta formalising the collaboration.

This partnership is said to mark a significant milestone in expanding Sabah’s presence in the Indian travel market. Under this strategic alliance, both organisations will collaborate on a series of targeted initiatives to increase inbound tourism and enhance travel experiences for Indian visitors.

As part of the agreement, EaseMyTrip will create a dedicated Sabah page under its Malaysia microsite, providing comprehensive travel itineraries, must-visit attractions, and essential travel information for prospective travellers. The platform will also develop a series of destination-specific blogs, immersive video content, and social media campaigns to showcase Sabah’s cultural heritage, pristine landscapes, adventure tourism, and luxury offerings. To maximise outreach, EaseMyTrip and STB will jointly co-fund digital marketing campaigns, ensuring wider visibility and engagement across Indian markets.

Furthermore, the collaboration is said to extend beyond leisure tourism, with a strong emphasis on niche experiences such as MICE (Meetings, Incentives, Conferences, and Exhibitions) for business travellers, corporate retreats, and international conferences. Specialised travel packages will also be curated for destination weddings, offering couples an opportunity to celebrate their special day in Sabah’s picturesque locations. Additionally, EaseMyTrip will promote wellness tourism through eco-retreats, nature therapy, and rejuvenation experiences amidst Sabah’s serene landscapes.

Recognising the growing outbound travel trends in India, EaseMyTrip will expand its promotional focus to Tier 2 and Tier 3 cities, catering to the evolving demands of Indian travellers. Specialised marketing campaigns will be designed to appeal to different traveller demographics, including senior citizens, millennials, solo travellers, corporate groups, and students. These initiatives will ensure a wider reach and greater accessibility for Indian travellerslooking to explore Sabah.