AirAsia India announced a partnership with Hyperlocal Cloud platform Sugarbox, to launch an in-flight experience hub, ‘AirFlix’. ‘AirFlix’ provides access to movies, short movies, and series episodes, enabling guests to stream buffer-free content from OTT Apps.
Siddhartha Butalia, Chief Marketing Officer, AirAsia India, said, “We’re looking forward to leveraging the potential of this platform, introducing innovative features and technological integrations even beyond in-flight dining, entertainment, and shopping, and enabling personalised experiences that provide a distinct, differentiated flying experience in a hyper-competitive market.”
Rohit Paranjpe, Co-founder & CEO, Sugarbox, expressed, “We are delighted to partner with AirAsia India on their journey to revolutionize the flying experience with ‘AirFlix’. This is a first of its kind initiative globally, where we are bringing the power of the Cloud to aircrafts, using Sugarbox’s patented Cloud Fragment technology.”