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Leaders Look to Innovative and Resilient Tourism

Tourism leaders from across Asia and the Pacific have placed building resilience and embracing innovation at the heart of the sector’s restart and sustainable future.

The 34th Joint Meeting of the UNWTO Commission for East Asia and the Pacific and the UNWTO Commission for South Asia (34th CAP-CSA), was held as destinations across the region begin welcoming back international tourists. The region was hit first and hardest by the pandemic’s impact on tourism as many countries maintained strict restrictions on travel. Now, as UNWTO data confirms a 64% increase in international arrivals in the first quarter of 2022 compared to 2021, the high-level meeting of sector leaders identified the key challenges and opportunities ahead.

UNWTO Secretary-General Zurab Pololikashvili provided an overview of tourism trends and statistics, both for the region and globally, followed by an update on the Organisation’s work in the months since the previous Joint Commission meeting (hosted virtually by Spain in 2021). He stressed the importance of working together to lift travel restrictions, with coordination key to restarting tourism and for restoring confidence in international travel. “For many millions of people across Asia and the Pacific, tourism is an essential lifeline.  Its return is vital and must be based around the pillars of inclusion and sustainability, for the benefit of all”, he said.

The meeting was the first in-person gathering of the CAP- CSA for two years and brought together representatives of 19 Member States, as well as from UNWTO’s network of Affiliate Members.

(Edited by Gayatri Anand)

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