Thomas Cook (India) and SOTC Travel’s consumer insights reveal that while Europe continues to see strong demand, consumers are often faced with challenges of super peak pricing and limited availability. This formed the genesis of the Companies’ Readymade Holidays to Switzerland and Paris, that ensures instant online bookings, backed with confirmed inventory.
Thomas Cook and SOTC’s data indicates that Switzerland and Paris feature as favourites, comprising over 40% of consumer demand for Europe. What is noteworthy is that this demand is emerging from not just India’s metros and mini-metros, but also tier 2-3 cities. With a strategic intent to capitalize on the high potential and bring the best of both destinations, the Companies’ Readymade Holidays are carefully designed by experts based on years of experience and customer feedback.
Rajeev Kale, President & Country Head – Holidays, MICE, Visa, Thomas Cook (India) Limited said, “Switzerland and Paris hold a strong allure for Indians and our internal data reiterates high demand for the upcoming summer season. We have hence handpicked experiences and locales that are sure to delight our customers with the launch of our Readymade Holidays. This special portfolio offers customers picturesque train journeys, premium accommodation, and once-in-a-lifetime-experiences! All products are ready-to-book with confirmed inventory and our promise of guaranteed best prices.”
Daniel D’souza President & Country Head – Holidays, SOTC Travel Limited said, “Our Readymade Holidays portfolio has been created to offer our customers with simple, convenient and seamless online booking processes. All itineraries are designed with great care to ensure a balance of leisure and adventure as per customer preference”.