Switzerland Tourism has unveiled its latest campaign featuring Olympic gold medalist Neeraj Chopra to promote its outdoors.
As part of the campaign, Chopra, who was recently appointed ‘Friendship Ambassador’ of the tourism board, is seen promoting his recent adventure-led trip to Interlaken, Zermatt and Geneva, after his epic win at the Diamond League Championships in Zurich.
Switzerland is an ideal destination for an outdoor vacation is a well-known fact. What not many are aware of is that one can go, engage in mild and extreme adventure activities, and of course, indulge in snow sports, be it beginners or seasoned pros.
The new campaign showcases Switzerland’s product portfolio of hiking, biking, zipline and snow sports amongst others. A popular mountain excursion among Indians– Jungfraujoch – Top of Europe, was also part of Neeraj’s itinerary. The highest railway station in Europe is a snow paradise offering a wealth of exciting activities like snow tubing and snow scooters with views to match.
Next on the list was the car-free village of Zermatt — home to one of the world’s most beautiful and recognizable peaks, the Matterhorn! Zermatt is well known both as a summer as well as a winter ski resort. He finished his Geneva outing with river rafting over the rapids of the Arve on the way to Lake Geneva to prove that fun, adventure activities are not too far from the cities.