Sabre Corporation announces a new distribution agreement with Bangladesh start-up airline Air Astra. The Dhaka-based carrier has joined Sabre to support its indirect retailing strategy as it plans for future growth.
The new deal further expands Sabre’s footprint within Bangladesh, while enabling Air Astra to sell its domestic, and future international, inventory worldwide through Sabre-connected travel agents.
“It was essential to us to have the right technology partner from the outset, with the advanced solutions we need to fulfil our domestic and global growth strategy,” said Imran Asif, Ph.D. Chief Executive Officer & Accountable Manager, Air Astra. “So, we’re thrilled to be working with Sabre to distribute our fares and inventory through Sabre’s extensive worldwide network of travel agents, enabling agents to create the travel experiences their customers want.”
Rakesh Narayanan, Vice President, Regional General Manager, Asia Pacific, Travel Solutions, Airline Sales, said “It is testament to the tenacity and resilience of the aviation industry when we see start-ups who have planned their launch during the pandemic, and are now taking to the skies as recovery continues to escalate. We’re delighted that Air Astra has implemented Sabre’s Global Distribution System to ensure it is best positioned to take advantage of pent-up travel demand, capitalize on ongoing recovery, and fulfil its ambitious business strategy.”
Sabre Announces Distribution Agreement With Air Astra
