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HomeNewsStatesOnline Bus Market Can Grow 25% Annually: 1Lattice & IntrCity

Online Bus Market Can Grow 25% Annually: 1Lattice & IntrCity

IntrCity SmartBus in collaboration with 1Lattice to release a report titled ‘Top Trends Driving Growth of Outstation Bus Market’. The findings of the report highlight the potential of the online bus market in India has the potential to grow to 25% per annum provided the right ecosystem is put in place. There is a need to create an adequate traveler’s centric facility as per the changing demand of customers at main bus depots in the country.

“Full-stack tech aggregators have democratized the use of superior end-to-end tech for better operations and consumer experience in the outstation bus market. Our research has shown that full stack tech aggregators have higher customer satisfaction levels compared to others” said Praneet Singhal, Director – Technology & Internet, 1Lattice. “This is largely due to factors like cordial staff, safe driving, multi-state presence, comfort, and convenience” he added.

Another finding of the report denote that outstation bus industry is driven by integration of tech, improved facilities and emergence of full-stack tech aggregators / OTAs.

Commenting on the report, Kapil Raizada, Co-founder – IntrCity SmartBus said “We are excited to collaborate with 1 Lattice to jointly launch a report on the outstation bus market. It provides us with the chance to comprehend current growth, project future growth, map out the market in great depth, and also meet the ever-changing demands of consumer preferences. With the rapid urbanization and increasing demand for affordable transportation options, there is a significant opportunity for the growth of inter-city buses.”

“The report findings suggest that the online penetration for outstation bus travel can potentially reach 25% with a shift in customer behavior and an overhaul in bus operator business operations.”

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