INPROTUR (National Institute of Tourism Promotion in Argentina) recently conducted a multi-city roadshow to promote Argentina in India. The roadshow was held in the three major Indian cities which include Delhi, Mumbai and Bangalore.
The roadshow, entitled ‘Has it all’ did bring the Argentine suppliers and India’s travel buyers closer to each other. The interaction along with ‘live’ tango performances added a flavour to the event. It offered an appropriate platform for the suppliers to provide information and interact directly with India’s leading tour operators, key decisions-makers from the industry, airline representatives and travel agents. Also present at the event were Maria Cristina Ueltschi – Ambassador of Argentina, Georgina Fernández Destéfano-Deputy Chief of Mission-Embassy of Argentina at the Delhi roadshow and Alejandro Zothner Meyer –Acting Consul General of Argentina, Andrea Alba Gonzalez – Deputy Consul – Argentina at the Mumbai roadshow. The top ten cities of Argentina have been showcased along with over two hundred unique experiences have been developed to tempt, motivate and cater to needs of the Indian traveller. Argentina has seen an encouraging growth in Indian travellers of 18.3 per cent in 2015 and 22 per cent in the first months in 2016.
The country is an absolute delight for travellers and offers some extraordinary attractions like the majestic Perito Moreno glacier – the progressive glacier where travellers can watch the miraculous sight of the ice collapsing, the energetic Iguazú falls-named as one of the seven natural wonders of the world, the wine regions with a backdrop of snowcapped peaks that represent different wine routes along the Andes Mountains, Ushuaia commonly known as the end of the world, the vibrant city of Buenos Aires along with its nightlife, tango performances, sports where soccer and polo is considered to be the finest in the world, as well as, fabulous adventure options which includes interaction with penguins, whale watching, the gaucho experience and so much more. The destination offers an assortment of products which can be packaged in an innovative way; hence it was important for the travel trade to understand the destination perfectly. The diversity of the landscape, along with a varied portfolio provides several options for the traveller allowing them to craft a creative itinerary.
