Malaysia Airlines has appointed Acumen Overseas, a part of Group Concorde, an airline management company, as its General Sales Agent (GSA) to represent its passenger business in India effective 1 March 2023. This marks the airline’s latest move in strengthening its customer base across its Indian network.
India remains a key market for Malaysia Airlines, having witnessed a strong surge in travel bookings, especially since the reopening of borders between the two countries. Since March 2022, Malaysia Airlines has reinstated its scheduled commercial services from India with 52 weekly flights from six major cities, namely New Delhi, Bangalore, Mumbai, Chennai, Hyderabad, and Kochi.
Amit Mehta, Country Manager for South Asia at Malaysia Airlines, said, “India’s tourism industry is expanding rapidly and already we’re seeing a steady flow of leisure and business travellers flying from India to various parts of the world. We are continuously reviewing the opportunities in the Indian market and will gradually add new routes, increase frequencies, or upgrade aircraft, wherever needed, to meet these demands, especially during peak travel periods. Acumen Overseas is a veteran in air travel management, and we look forward to leverage on their strength and capabilities to strengthen our presence in India and enhance services for the Indian market.”
Prithviraj Chug, Chief Executive Officer of Acumen Overseas said, “We are thrilled about this partnership and the various opportunities Malaysia offers for travellers from India. We are looking forward to utilising our knowledge of the local market and leveraging our strong trade and business network to bring Malaysia Airlines’ products and services to travellers from India.”
