Through the destination marketer, Kenya Tourism Board (KTB) has unveiled its global marketing campaign – ‘The Real Deal’ that will carry vivid visuals across key digital platforms to maximize reach and destination awareness and accelerate Indian arrivals in Kenya in the upcoming years.
The Real Deal campaign has been conceptualized to exhibit the multiple facets & products of destination on OTT platforms PAN India, Theatre screens and digital billboards across select areas in Delhi and Mumbai. KTB has also collaborated with Kenya Airways and five tour operators including Thomas Cook, SOTC, Yatra, Make My Trip and Ease My Trip to promote Kenya through varied packages and discounted airfares.
India is ranked fifth as a source market following USA, Uganda, UK and Tanzania. Since January 2022 to October 2022, Kenya has witnessed 924,303 tourist arrivals out of which Indian arrivals were 55,761.
Betty Radier, KTB CEO, said “We chose India for the launch because of the immense potential as a key source market and also the fact that Indians love our products, from Safari to Beach and also adventure”.
Adding to it, Ms. Neeti Sharma, Director, Intrepid Marketing & Communications, said, “The Real Deal campaign is a true expression of Kenya’s vast canvas, and we are certain that the strategic activations across media channels along with the efforts of our key partners, will tempt the travelers and result in accelerated rate of arrivals.”
