The Jordan Tourism Board (JTB) has announced the appointment of Think Strawberries as its in-market representation agency. The appointment comes at the heels of JTB’s strategic market re-entry plan that reinforces its strong commitment to the Indian market.
As part of the agreement, Think Strawberries will provide JTB with a complete portfolio of trade, marketing and public relations services. Using their local knowledge and wide network, Think Strawberries will develop market-specific strategies to promote Jordan’s unique offerings to increase visitation numbers from India.
“The Jordanian government has made inbound tourism an important pillar of its economic growth strategy. The JTB’s mission is to promote inbound tourism and to position Jordan as the world’s most desirable travel destination. India continues to be a key source market for us and we are delighted to be represented by Think Strawberries in pursuit of this mission,” JTB said in a statement.
“The charm of the Kingdom is undeniable with its enchanting ancient history, gorgeous natural landscapes, global hospitality brands and large-scale meeting venues, making Jordan the perfect destination for weddings and events. As we enter this partnership with Think Strawberries, we are confident in our ability to further strengthen the appeal of Jordan in the Indian subcontinent,” the statement reads.
