A major international tourism research project into how Indian consumers view Australia and what most motivates them to visit has been unveiled by Tourism Australia. Conducted across 11 of Australia’s key tourism markets, the research surveyed 1,200 Indian customers, who were selected on the basis of their previous long-haul travel behaviour and/ or their intention to travel long haul in the next few years participated in an online survey.
According to the research, a majority of Indian travellers ranked safety, world class natural beauty, value for money, romantic experiences and a destination that offers a wide range of activities for all age groups, as the biggest triggers for choosing a holiday destination. Indians ranked the Australian beaches, its wildlife, island experiences, rainforests and the Great Barrier Reef, as the top attractions that appealed to travellers.
The survey revealed that Australia ranked number one on safety, world-class natural beauty, and friendly and open citizens – the highest rank amongst all competitor countries; number one for food and wine; Sydney, Gold Coast, Cairns, Melbourne and Kangaroo Island were the most appealing regions for Indians intending to visit Australia; Indian visitors ranked amongst those with high satisfaction and expectations from their previous visit to Australia and Indians also showed the highest intention to visit Australia for a holiday, amongst Australia’s 11 key tourism markets, among other results.
