The Department of Tourism Goa, in collaboration with Pacific Asia Travel Association (PATA) India chapter, successfully concluded the roadshow across Europe, with the final event held in Paris on April 26th. The previous roadshows were held in Frankfurt on April 18th, Zurich on April 20th and Vienna on April 24th.
The concluding roadshow in Paris featured 12 sellers from India who had the opportunity to interact with over 30 buyers present. The event provided a strong and positive response and was a reassuring market for the sellers. The attendees also witnessed a glimpse of Goa through the new 360 Degree Video Portal.
The PATA India Roadshow in Europe provided an excellent opportunity for the Goa delegation to showcase the diverse tourism products and services Goa has to offer, aligned with the needs of European markets. The sellers from Goa included hotels, travel agents, tour operators, airlines, and representatives from the newly launched Manohar International Airport.
The Goa Tourism delegation was represented by Shawn Mendes (OSD to the Tourism Minister) and Deepak Narvekar (Deputy General Manager Mktg/ Hotels), who addressed the trade media across locations and provided valuable insights into Goa’s tourism offerings. Across the roadshow, the delegation highlighted “Goa Beyond the Beaches,” showcasing the state’s rich culture, heritage, and hinterland tourism of Goa. Runeep Sangha, Executive Director, represented the Road shows on behalf of PATA India Chapter.
The roadshow enabled the generation of awareness about Goa’s potential as a year-round tourist destination for European tourists. The delegation engaged in productive B2B meetings and effectively promoted a variety of tourism offerings, including spiritual tourism, hinterland tourism, eco-tourism and adventure tourism. The event also served as a platform to showcase the rich cultural heritage of Goa, highlighting its unique and diverse character.
A spokesperson for Goa Tourism Department said, “The roadshows showcased diverse tourism options in Goa and strengthened trade relationships between stakeholders in Europe and India. The events emphasized the importance of sustainable tourism and highlighted the rising popularity of hinterland tourism in Goa. The state has also become a premier destination for wellness tourism, offering a wide range of wellness retreats and treatment programs. With improved aerial connectivity, the Goa Tourism Department expects to host a large number of tourists from Europe and beyond in the coming months.”