Best Western Hotels & Resorts has launched its new SureStay Plus Hotel Brand in India with the opening of a first SureStay Plus hotel in Indore, Madhya Pradesh.
The SureStay Plus Indore is a contemporarily stylized modern upper-midscale boutique hotel. Each of the 57 rooms spread across three categories and 8 suites of the hotel offers boutique-style charm with every modern comfort, complemented by excellent views of the city.
“We are delighted to unveil SureStay Plus Hotel by Best Western Indore, an exciting midscale brand that will redefine the hotel landscape in Indore,” said Atul Jain, Best Western’s Chief Operating Officer for India, Bangladesh and Sri Lanka. “By combining the ease and affordability of midscale hotels with the international standards of a global chain, SureStay Hotel Group is sure to appeal to business and leisure travelers alike”.
“We are seeing rising demand for branded midscale accommodation in key cities across India, Bangladesh and Sri Lanka. SureStay Hotel Group is perfectly positioned to fill this gap in the market and we look forward to introducing this exciting new concept to more cities across the region in the future years,” Jain added.
SureStay Hotel Group was first introduced in late 2016, and the concept made its Asia Pacific debut in October 2017 with the opening of SureStay Plus Hotel by Best Western Sukhumvit 2 in Bangkok.